Building a brand that speaks in headlines, not noise

Michelle isn’t just my favorite office buddy — she’s also a creative powerhouse I love collaborating with. For her personal brand, Michelle Fitzon – Public Relations & Creative Direction, I developed a complete visual identity that reflects her strategic yet aesthetic approach to PR and storytelling.

My work included logo design, font research, and an extensive color study, leading to a refined color concept for both her brand and online presence. I also created moodboards to define the overall visual language, developed a comprehensive brand guide, and retouched imagery to align seamlessly with the design direction.

The result is a brand world that feels elegant, precise, and editorial — just like Michelle’s work: not louder, not everywhere, but precisely where it matters.